In the final year of my undergraduate degree, I competed in the D&AD White Pencil competition. The objective of the brief was to make a French mustard brand, Grey Poupon, appeal to American millennials.
I used the human and down-to-earth narrative and asked some friends and family "what's your favourite meal scenario involving mustard?". I used the responses to tell the stories in an organic way.

You may also like

Back to Top